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Young People Take A Stand Against Knife Crime

A new national billboard campaign was launched this week (Monday 3 November 2008) to encourage young people and communities to take a stand together against knife crime.
 
The new interactive campaign involves billboards going up in various urban and residential areas across England and Wales featuring photos of young people with their anti-knife messages. The campaign was launched by Home Secretary Jacqui Smith and forms the next step in the Government’s national marketing campaign on knife crime called  ‘It Doesn’t Have To Happen’, a £3 million national radio, website and mobile phone advertising campaign, launched in May this year, which was created by young people for young people who developed and produced the radio adverts. The campaign runs until March 2009.

 

To support the campaign young people are being encouraged to add their own anti-knife photo with a message to the social networking site bebo. Their photo could then appear on a billboard going up between now and March 2009 in one of the ten areas taking part in the Tackling Knives Action Programme. The billboards will be going live throughout November. 

 

The campaign is about showing that the majority of young people don’t carry a knife and uses radio and viral adverts to reach young people to direct them to the dedicated page on the bebo site. Over 60,000 young people have visited the bebo site so far to show their support. On the site young people can also post their own views via discussion boards and post blogs, poems, upload songs and drawings.
 
Speaking at the launch Jacqui Smith said, “The vast majority of young people are honest and law abiding and it is crucial that we all spread the message more widely that carrying a knife is not acceptable. We can’t do this alone-we need the help of local communities to make a stand.”

 

To find out more about the campaign visit: http://www.bebo.com/itdoesnthavetohappen

 

Related Links

 

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Posted on Friday, November 07, 2008 (Archive on Friday, November 14, 2008)
Posted by Editor  Contributed by Editor
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