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Blogging Tips

Read twice as much as you write. If you want to use a blog as part of community building then remember that not all the conversations you need to be part of are going to take place on your blog. Seek out other relevant blogs and make sure you are reading what others have to say as well as writing and asking your own questions.

Blogging

If your computer can watch online video, then the three minute clip below from Common Craft provides an excellent overview of how blogs work and what they might be able to do for you.





What is a blog?

A blog is a website consisting of items (posts) of content organised with the newest item at the top.

 

Blog's usually include features to allow:

  • Readers to subscribe to receive updates whenever there are new posts
  • Comments to be added to each post creating a conversation around that content
  • Posts to be organised using 'tags' so that past content that has disappeared from the front page can be found easily, and content about a particular issue, event or theme can be brought together in one place
  • Search so previous posts can be found
  • Online video to be included in blog posts alongside words and pictures.

You can think of a blog as:

  • An instant website for your project if you don't already have one.
  • Your own news channel as a space to share one-way information about your project and what you do.
  • As a tool as part of your wider strategy for engaging online allowing you to:
    • Share information and media with young people and other stakeholders;
    • Ask questions and get answers through the comment feature on the blog;
    • Build a community by inviting young readers to contribute stories and content.
    • Be part of a critical community of other practitioners sharing ideas through your blogs.
Participation blogging

Sharing information

The UK Youth Parliament in Gloucestershire use a blog maintained by a worker to share information about upcoming events and elections, and hot-topics for the local Members of the Youth Parliament. At the time of writing, their blog does not allow comments, so it is used mainly for information sharing.

 

The Get Ready for Geneva project uses a group blog with young people as contributors to informally share information and news from the ongoing project.

 

Providing a platform

Youth Summit Live was a blog and interactive website run alongside The National Youth Agency's two day Youth Summit conference for young people and policy makers in London in June 2007. Delegates at the conference, young and old, wrote their reflections on what was going on at the Youth Summit Live blogging station and their blog posts built up a rich archive of the discussions that took place, as well as feeding directly into the physical event and opening up the event to an audience on the wider web.

 

Consultation and conversations

Once a blog is established it can provide an effective platform for asking questions and gaining feedback through the comments. Unlike a forum where anyone can start a few topic - on a blog only the owner or an approved blog author (blogger) can start the discussions.

 

Video, photos and audio can be used in a blog post as stimulus for discussion. Bristol ViewFinder uses video to stimulate discussions and comments from local citizens as part of their local consultation strategy.

Getting Started

There are many free blogging tools available that let you set up your own blog in a matter of minutes. These include:

Social Networking websites like MySpace and Bebo also allow you to run a blog.

 

Many of the 'Content Management Systems' that local authorities and larger charities use to run their websites will also be capable of running a blog. However, these will often have limitations on the features (such as subscriptions, commenting and tagging) that they support. If you have an IT department or manager who will be helping you set up a blog, make sure you explain clearly the features you need to make it as interactive as your need it to be.

 

When you set up a blog you should have control over many options including:

  • What the blog looks like.
  • Who can post content to the blog.
  • Whether comments can be posted at all, if so, who can post them (do they need to register first), and how comments are moderated (are they moderated before being seen, or do they appear straight away but need to be checked regularly).
  • The extra multi-media elements you can add to the blog such as photos and videos.

Make sure you think about:

  • Who will keep the blog updated
  • How often you will update the blog
  • How you will moderate comments and how often
  • Who will read the blog and how will they find out about it?
  • How can you make sure things said through the blog feed into discussions in the real world? (If you ask questions on your blog, will you print those out and bring them to a meeting - and then feedback to those who commented about how you have used their views…)

     

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